The Rise of Online Shopping and the Wedding Industry

By on October 11, 2017

As we’re all aware, online shopping is becoming increasingly popular. In the last 12 months, it was reported that an astonishing 87% of UK consumers had purchased at least one product online. Digital sales increased 21.3% in the year 2016, and this is forecast to increase by 30% by the end of 2017.

The wedding industry also appears to be operating comfortably online. Wedding planning has traditionally always been a very physical process, with brides needing to try on their wedding gowns before they buy, grooms having several suit fittings, and of course, who would want to miss out on the opportunity to have a tasting session at your venue for your wedding breakfast? But with new technologies and social media apps, is it time for the wedding industry to make a transition into the digital world? Retailers of seven stone rings, Angelic Diamonds, explores the issue.

I do!


Does the future look digital?

As more and more companies continue to take the plunge into the digital world, will the wedding industry have to follow suit to remain successful?

Without fully operating online, the digital world has already influenced the wedding industry in many ways. Social media apps such as Pinterest, Instagram and Facebook, offer brides and grooms lots of inspiration for their big day with just a few clicks. Modern couples are now using new technology when wedding planning. In fact, 42% of people use social media to plan their wedding – with 41% of brides following photographers on social media, 37% of brides following venues and 14% following florists.

orange bouquet
from a bridal fair I went to

Couples seem to be using their mobiles for wedding shopping more too – a report from The Huffington Post showed that around 6 out of 10 brides are actively planning their weddings through their mobile device: they research gowns (61% of brides, up from 27% in 2011) and search for wedding vendors (57% of brides, up from 22% in 2011).

Some wedding vendors are getting in on the action too. The apps provide an effective platform for companies to show couples what they have on offer and compete with other businesses in the industry in a new way. Instagram and Pinterest, which is used by 64% of brides, have now become a couple’s go to platform for all their inspiration, a digital alternative to a wedding fair. Suppliers who have not yet invested time into creating a social media profile for their business could be missing out on free exposure.

Social media is also playing its part on the big day too – when asked, 27% of modern couples said that they would create a hashtag for their big day!

cupcakes pastel
pastel loving


Offline survival

In terms of survival, it does not appear as though the lack of online presence is drastically harming the wedding industry. Whilst it is likely that companies will need to go digital at some stage to stay up to date with the latest technologies, and keep their head in the game, there might always be a place for them offline within the industry.

All couples who have planned a wedding or are in the process of doing so, understand how much of the process revolves around physical activities. In fact, the industry would most likely suffer more if it went solely online. Wedding fairs have been around for centuries, and there is a reason for that; whilst modern couples use social media for visual inspiration, wedding fairs are still a great way for suppliers to engage face-to-face with potential customers. For most people, their wedding day is the biggest day of their lives so it’s important that they can speak face-to-face with suppliers, and physically see what they have to offer.  

All in all, it appears as though the wedding industry will continue to thrive without becoming too digitalised. However, it’s very clear that customers are using the internet and social media in the inspiration stages of wedding planning – perhaps when they are deciding what vendors to go and experience. Therefore, although the industry is not yet ready to wipe out all traditional methods of wedding planning, being tech savvy is still necessary. Maybe, it’s just time for suppliers and other industry professionals to use digital as a means to extend their business and gain more exposure.   

wedding prenup
Out take from a prenup we did. (Iphone only)


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The Top 5 Wedding Blogs of 2017

By on September 20, 2017

If you are getting married soon and are in the midst of planning your wedding, you are likely scouring the web for inspiration and ideas on how to make your wedding the best one of the year. The best wedding blogs not only give you ideas, but they also provide you a great deal of information about what to ask potential vendors, how to save money, how to select the perfect gown, and provide tips on wedding hair and makeup for the big day. There is a plethora of information on wedding blogs and they can be extremely helpful in your planning. This post will feature the best wedding blogs of 2017.

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  • A Crimson Kiss. This blog is full of gorgeous photos of real-life weddings. If you want to read stories about romantic proposals and wedding ceremonies, blog owner and author Lena has created a great space on the web that will delight your soul. Hop on over for great wedding ideas, romantic stories, and gorgeous photography of weddings from all over the world.
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  • Dylan M Howell. If you are in the Portland, Oregon area, this blog is perfect for you as it will not only inspire you, but it will also provide you with great information on vendors in your area. With award winning photography and great information on all things related to getting married, this is a great go-to website to add to your bookmarks now.
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  • Style Me Pretty. This blog has been around for a decade, and for very good reason. This blog is one of the first that showcased bridal style in a way that had never been done so before online. It is because of this blog that the bar for wedding style and class has been raised to new heights. If you are obsessed with style and it is paramount to your big day, this is a great blog to read regularly. You will not be disappointed.
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  • Ruffled. This blog was born in 2008 and has since been giving couples the inspiration they need to plan a wonderful event. Offering a plethora of ideas and DIY projects, this blog is perfect for couples who want to make their wedding unique and represent them.
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  • Offbeat bride. This website is a celebration of those bride’s who are not the status quo. They like to march to their own beat and they do things different from all others. If you are an offbeat bride and want your wedding to be unlike any other, be sure to check out this blog for inspiration and the extra push to do things differently than have ever been done before. Want to wear black at your wedding? This blog will encourage you to do whatever it is that will make you the happiest on your big day!

No matter what your wedding style is, you cannot go wrong in consulting these blogs for ideas and inspiration on planning your big day.

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Sharing Wedding Photos, Social Network Style

By on September 18, 2013


Capturing the best moments on your wedding is a dynamic experience. The day is filled with emotions, reactions and once-in-a-lifetime moments. All of the planning has led up to this day, and it will go by in a flash. After the vows have been recited, dances have been danced and cake has been cut, what remain are your memories and of course, photos. Capture these special moments with the Capsule application that turns your guests into photojournalists, telling the story of your union.

The latest new trend in wedding photography is instant photo sharing. In the past, brides used to have to purchase disposable cameras and rely on guests to snap photos at the reception. After the wedding, the couple would develop the photos and enjoy all of the shots that the professional photographer missed. While this worked most of the time, the couple would often be stuck with photos of the floor, blurred shots and destroyed images. In addition, processing these photos could be costly and it wasn’t easy to share images with guests who could not attend.

cutie cake toppers

Capsule is the answer to getting the best candid shots for your wedding or other event. With this free app for iPhone and Android, your guests can take shots and upload them to your custom album. Guests can share photos on social media sites like Pinterest, Instagram and Facebook. Now even guests who could not attend can view your albums and comment on pictures. With easy integration with The Knot  wedding websites, you can easily create albums for your guests to view and share. With an interactive marketplace, guests can order prints for their own photo albums. Create tinybooks that capture the essence of your wedding day and give them as gifts to your guests.

The Web has revolutionized the way we view photography. Now you can enjoy the breathtaking shots from your professional wedding photographer while sharing in the fun of shots from your grandparents, best man and even the flower girl. Everyone can feel like part of your love story, from your great aunt across the country to your best friend in the wedding party. With capsules, simply invite members to join and share photos with your connections.

Sharing your wedding photos with friends far and wide has never been easier. With a simple to use application, you can now enjoy the beauty of your special day from the viewpoint of your guests.

Getting started with Capsule is easy. Simply log on to and download the application. From there, create custom cards that tell your guests exactly how they can download the app and join your Capsule. Finally, enjoy your guests’ photos of your special day. Download Capsule today.

off the shoulder


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Wedding Photography, a First

By on May 9, 2012
bride bouquet, wedding
The Bride’s Bouquet from our shoot

It has been my long-time goal to do a wedding shoot but I was, admittedly, too nervous because I haven’t done covering any events that require me to go photojournalistic for the longest time. My shots, as you’ve noticed from the past posts were mostly posed.

There were many tips that I took to mind before clicking here and there and I say that those were helpful. Here are some of those tips which I believe is applicable whether you are going for a beach wedding, a garden ceremony, a church wedding and of course photographing everyone at the reception.

A bridesmaid.

1. Expect the unexpected. No matter how you prepared, some things you thought might happen won’t and vice-versa. The weather seemed fine when you came on location but the cloud turned gray an hour later and it pours, that’s when you go impromptu. Take shots of the couple under an umbrella inspired the song, Laughter in the Rain.

What if the flower girl or the ring bearer decides they rather just sit than walk? Just keep clicking because there’s surely going to be fun shots along. These are memories worth documenting.

2. Make a shot list. Having a list of the shots you would want to do would help but jotting them down will make it easier. Include your to-dos of detail shots for rings, shoes, wedding dress and bouquet. Don’t forget the shot of the mother and father with the groom, the mother and father with the bride, the hairdresser doing the bride’s hair and all that.

3. Have a preshoot. It is best to go about the location: church, hotel, garden or beach to know where you can shoot, what the lighting would be. Talk to the coordinators and those who are in-charge to let you know where you are allowed to shoot and where shooting is prohibited. Different places, different rules…what is allowed in the hotel may not be allowed at the church.

If you can, have friends do a mock-up shoot with you. They can dress up as the couple and you can do test shots at the location using your method of lighting.

blurry wedding photo
Stalk. Go candid and be blurry.

4. Have two (or more) cameras. It is always good to have a wide angle lens another longer lens. The wide angle lens (I have the 17-35mm) will be great for tight spaces while longer lens (I use the 28-200mm) would be good for your isolation shots of the couple and individuals too…it’s also good to use when you don’t want to be obtrusive during the ceremony.

5. Have a second photographer. Having someone with you taking photographs that you would miss for moving around a lot is really a good thing too. You can go like, one is at the left, the other at the right then you can go at the front while the other stay at the side, the shots and the perspective of the two of you taking the same moment would be different and dramatic.

6. Go Candid. Shoot from the hip, do ant-eye views, shoot from behind the harp, from behind the shoulder of the bride, from behind the flower girl and her lovely hairstyle. Frame the bride with a half-opened door or two people’s standing beside her.

7. Enjoy. That’s the important thing when doing wedding photography, you become a guest after all. Joke with the guests, with the bride and groom and the kids. Befriending them will make it easier for you to make them smile. I mean, no subject would be willing to smile to a grumpy photographer, don’t you think?

Direct, have fun.

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Bridal Fair 2012 (Features dresses, cars, wedding cake toppers)

By on March 14, 2012


I got the chance to visit this year’s Bridal Fair and I was really charmed by the magic that surrounds weddings. A couple-friend and I were getting some ideas for their upcoming wedding…we looked at invitation designs, wedding decorations, wedding cake toppers and the cakes of course, dresses, hairstyles, souvenirs and every little detail concerning a wedding.

There were a few cars on display too and a lot of photographer booths! My favorite part I think would be, cake tasting! 🙂

What’s missing at the fair though were flower girl dresses and I was actually looking forward to seeing those. My daughter would be one of the flower girls for my friends’ wedding and the motif is peach. It wasn’t so easy finding ready made gowns in that color and until now I haven’t found one. I am not so sure about having it done by a professional dressmaker because frankly, I don’t know one around. 🙁  And I heard it’s not as cheap too!

The wedding is in May so I have up until a month to look for a dress. I’d probably look online if I don’t get to find one from the malls. Any ideas? Would appreciate them.

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