Mix of motherhood, writing, photography and homemaking

To Niche or Not To Niche

July 5, 2012
niche or general blog
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Blogging for money is nothing new to people looking for an extra income stream or to those who would rather work from home. A common advice for newbie bloggers is to find a niche that they can focus on. Although it makes sense to choose a particular niche to create content for, this advice often takes a lot of the blogger’s time and effort without necessarily bringing the desired results. What a blogger ultimately has to concern himself about is how to generate a steady stream of traffic for his blog site and consequently generate income.

Rather than obsessing about niches, it would be advisable to focus more on who you want to talk to and what they might be interested in. This still sounds a lot like choosing a niche, but it really is a different perspective towards blogging. Think about who you want to talk to and what they might be interested in instead of thinking about a specific topic and then trying to tweak it every which way to appeal to your audience. When you take this perspective, you can have content with mixed topics all written and presented in one voice and tone that speaks directly to your target audience.


Some of the benefits of having a blog with mixed topics include:


· Broader content – when you are not confined to a single topic or niche, your content is broader and more extensive to appeal to a spectrum of audiences. Blogging becomes comparable to chatting with friends at tea time or over dinner, talking about anything that is interesting at the moment.


· Sustainable audience interest – blogging with mixed topics should stir your audience’s interest in your blog. Since your topics are varied, you will keep them coming back to your page to check out what’s new. The challenge for you as the blogger would be to keep your pieces up-to-date with the latest issues and concerns that your target audience would want to know about.


· Value-added experience – taking the time to have content about the latest issues your audience will be interested in can be your ticket to giving your audience more than just a so-so time scanning your blog. Your varied topics written in a voice that your audience can relate to will get them to actually read your blog and enjoy doing so. Only when you give your audience such an experience can you expect your “readership” and traffic to grow and eventually make your blog a steady income source.


  1. to add more, the category portion can separate posts according to topic. in my case i am having a hard time in updating my blogs with niches ahaha

  2. I agree blog about what you want to blog and if it belongs to a niche then well and good. Site stats, page rank and alexa ranking can be challenge but blog on topics you are comfortable with and if people can enjoy that perspective they’ll be back for more.

  3. I disagree. It’s more beneficial if you keep your blog focused on one niche. A blog that is too broad is an embodiment of the saying, “Jack of all trades, master of none.” Bloggers that have niche-focused blogs actually experience the same advantages you mentioned here for blogs that don’t focus on a particular niche. At the same time, they are able to enjoy a whole lot of long-term benefits that blogs not focusing on a particular niche can have. One is that your blog become a good resource blog for people interested in that niche. Companies are also more keen in advertising on blogs within their niche because the readers are those that are most likely to be interested in their products and services. Lastly, it’s easier when you submit it to search engines, bookmarking sites and directories which, in turn, makes it easier for your blog to be found.

  4. Thank you for sharing this, for me its hard to have a niche in blogger, you need to focus on that, general blog can be source of different information in one.

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