I have been on a blogging hiatus for some good 2 years, now that I’m back, I could say that some things never change. The cyber world still has a huge marketplace that business owners cannot ignore. Both large conglomerates and small business owners know the importance of having a good website to make their presence felt in the online market.  An optimized website can be an edge against your competitor and can be a good tool for growing your trade.

Here are some areas that you can explore on how to better optimize your website, thereby your business.

1.    Site Design. Designing a site is much more complex than just deciding on how visually appealing it would be. From the right domain name, that would carry your business brand, to hosting and marketing, there are a number more factors to consider. It also involves choosing the programs that will enable site visitors to navigate the site with ease and convenience. Those who intend to design their web pages from scratch need to familiarize themselves with CSS (Cascading Style Sheets) and RSS (Rich Site Summary or Really Simple Syndication) to help create an efficient site that is easy to manage. One can also get the services of web developers or web designers to make sure that they have the latest programs or tools available. For instance, businesses who would like to target smart phones and tablet users should also consider adding website configurations that are mobile phone friendly.Continue Reading…