In this day and age when you can virtually accomplish everything with a few clicks of the mouse or a simple swipe on a touchscreen phone, you can’t help but think that the wedding industry should keep up with the changing times, and go the digital route. but with all the physical processes involved in planning a wedding, are social media apps and technological innovations enough to get the job done?

Last year, around 87% of UK buyers have purchased no less than one item online – with online deals expanding 21.3% in the year 2016, and figuring to increment by 30% before 2017 ends. This still leaves wedding providers wondering what it means for them. A particular retailer of one of a kind wedding rings and bespoke wedding bands examines whether it’s the ideal opportunity for those in the wedding business to dive into the advanced world, with the end goal of survival in mind.Continue Reading…